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I think that businesses can have a bad reputation by not doing what they say or they promote false advertisements. Though, sometimes bad reputations are not the businesses faults, sometimes they are created by the workers in them, or just other companies. The workers inside the company may not like how they run their system or they don't like the amount of money they get so they might start some sort of rumour that leaks outside. While other companies that are competing with them, may decide to create rumours to make people dislike their products. A company can try advertising their positive side and make their products have a positive view to get rid of their negative image.