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A product that has been declining and not selling a lot would be apple's ipod shuffle 3rd generation. People these days are buying ipods that have either a touch screen or just a screen and people these days are buying ipods/mp3's that have a pad to re-play,play,pause, and skip the song but the ipod shuffle 3rd generation doesn't have these advanced things. The ipod shuffle only has a on and off switch and a replay switch. I think that they need to sell the ipod shuffles at a lower price and to people that want a ipod but can't afford it. They should also sell it to elders because elders don't need touch screens, they just need something easy to carry around and listen too.